Archive of ‘Interviews’ category

How She Invests: An Interview with Rebecca Tracey

| Business, Interviews, Small Business

With all of the options online for training programs and tools, it can be difficult to discern which are best for your business. That’s why I created the How She Invests in Her Business series. My hope is that the insights you read from these smart & savvy women help you decide how to make smarter financial decisions so you can stay in business for a looooong time.

Today’s Interview: Rebecca Tracey

This interview is with Rebecca Tracey, head/only honcho of The Uncaged Life, where she works with coaches, healers, and consultants from all over the world who want to have the freedom of working from anywhere by running their own online business. She helps people get clear on their brand message, create packages that sell, and learn what it actually takes to get and keep clients online. She started her business while living in a van, loves rock climbing and riding her bike around Toronto, and rappelling off cliffs with her dog, Rhubarb, on her back.

Like the other ladies who I’ve interviewed for this series, she’s a practical, no-nonsense business owner that you DEFINITELY want to have in your corner. Over to Rebecca!

HOW YOU INVEST

How She Invests: An Interview with Rebecca Tracey

What investment has made the most impact on your business? What was the impact it made?

Investing in proper website design made a HUGE difference when I was new to my business. Once I got clear on what I was doing, who my clients were, and what I was selling, I paid a designer to help me amp up my site.

I FINALLY felt excited to tell people about it and it gave me the confidence to actually feel like I was a real legit business.

What’s one investment you’re thinking of making right now?

Someone to run ads specifically for my next launch. And I just hired out a whole new website and brand design – eep!

Before you decide to invest in something for your business, what do you do?

I often just go with my gut – I tend not to shop around. When I have someone in mind, I have my mind made up. I only invest in specific things when I need to, but it seems there is always something on the go that needs money, lol.

I’m not someone who signs up for courses and then doesn’t do them. I tend to just go right to the source and hire people one on one to make sure I get the help I need.

What has been your experience with hiring your first team member / contractor?How She Invests: An Interview with Rebecca Tracey

I actually hired my first contractor before I had a business – a copywriter! I would NOT recommend this.

You definitely need to be clear on what you do, who you serve, and what you sell before you have someone write your copy. I ended up changing most of the copy within the first 3 months.

But I forked over $1000 and hired someone right off the bat. In retrospect, not the best investment, BUT I don’t regret it because it helped me get started and lit a fire under my ass – now I needed a website to actually put that copy on!

What position, if any, are you planning on hiring next? (CPA, bookkeeper, graphic designer, etc.) Why?

I don’t have any hires on the horizon! I work with a business manager and a VA right now, and then I hire out for specific stuff I need along the way. My new web designer is hard at work, so we’ll finish that project before diving into anything else!

WHY PEOPLE INVEST IN YOU

Who do you think your program “Uncage Your Business” is a good investment for? Why?

How She Invests: An Interview with Rebecca TraceyUYB is amazing for new coaches, wellness providers, and consultants who are struggling to make their businesses work because they can barely articulate what their business IS. They have a lot of passion and ideas but sometimes, to their own detriment, get scattered and overwhelmed with trying to put it all together.

We work on getting super clear on:

  • your core business message
  • who you work with
  • market research into what they want and need
  • putting together service packages just for them
  • learning how to talk about what you do in a way that gets YES’s (and learning to drop industry jargon and fluffy language that can create a disconnect between you and your clients)

This stuff is SO important, and a lot of online business courses and training skips this step and teaches you how to market your business, but the reason so many people get stuck is because they don’t have their foundations yet. It’s hard to market when you can barely even explain what, exactly, you do.

I help with that.

How do you use what you teach in your own business / life?

I come back to my own teaching allll the time in my business! Anytime I create something new or want to go in a different direction or make a new course, I go back to my foundations – my message, my niche, what those people need, and how they are talking about it. That way I can effectively create and market something that will sell.

HOW YOU INVEST IN OTHERS

How do you give back to your in-person community?

I don’t do a lot in-person (that requires pants – ew!), but I do spend a lot of time in my free Facebook community (hop in here) answering questions, doing free trainings, and just generally trying to connect with other amazing business owners and share some of what I have learned along the way.

In what other ways would you like to give back?How She Invests: An interview with Rebecca Tracey

I’d like to be a part of helping kids learn more about entrepreneurship and uncaged living. I think our values and ideals start when we’re young and what we’re exposed to.

If kids learn more about all the endless options that are out there for them from an early age, then anything will seem possible. I think we’ll end up with a lot more happy people in the world who are doing work that matters and living lives that they give a shit about.

You used to offer many different digital products around creating packages and what to do when you start a business. Why did you decide to retire those courses?

It just got too messy and confusing… And the honest truth about online courses is that they don’t often make a lot of money. People think “Oh, passive income,” but that couldn’t be further from the truth.

It ends up being a business model question – do I want to spend a lot of hours and $$$ trying to get huge traffic to my site so that my $35 online courses make me some decent coin — or would I rather spend that time getting higher paying clients into my group program and doing deeper work with them?

For me, the latter is where my heart is at.

BE VIRTUAL FRIENDS WITH REBECCA

Rebecca runs a free online community of over 6000 solopreneurs in her Facebook group. You can also find her hanging out on her website and on Instagram below where you’ll see loads of cute pictures of her pup. If you join her email list, she’ll give you freebies like Your First Retreat Checklist or the first chapter of Hey, Nice Package!. Go say hi to her!


 

 

 

 

 

 

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How She Invests: An Interview with Halley Gray

| Interviews, Small Business

With all of the options online for training programs and tools, it can be difficult to discern which are best for your business. That’s why I created the How She Invests in Her Business series. My hope is that the insights you read from these smart & savvy women help you decide how to make smarter financial decisions so you can stay in business for a looooong time.

Today’s Interview: Halley Gray

This interview is with Halley Gray, CEO of Evolve and Succeed, and she wants you to know 3 things:

  • That she can teach you to have months of clients booked in advance.
  • That you should drink gin when reading this freebie about the first 6 steps on getting booked out.
  • That she’s a leading digital marketing expert (and that bragging is not her strong suit).

I would call her one smart business cookie with a big personality and a lot of practical, strategic advice to give. Over to Halley 🙂

HOW YOU INVEST

What investment has made the most impact on your business? What was the impact it made?

Investing in getting a project manager who was the right fit personality, brains, and work style was the best investment I’ve ever made. I should have done that first (over hiring a VA).

She’s excited about the different projects, wrangles them into order, and forces me to prioritize. Her ability to manage the team allows us to accomplish more and makes everyone’s lives easier.

What’s one investment you’re thinking of making right now?

Investing in a FB ads manager and more into FB ads.

Before you decide to invest in something for your business, what do you do?

Research. I ask for whatever data I can get and then plug that into my financial statement – balance sheet, cash flow forecast, P and L (profit and loss) – to see how it’ll affect my business. I also take a few days to sit on it since I typically act very quickly.

What has been your experience with hiring your first team member / contractor?

Not great. I hired so many VAs (and wasted so much money on them) when what I really needed was a PM (project manager).

My first virtual assistant I hired was more of an ego boost than a business boost. I didn’t think about what I really needed help with and how it would create more money for my business.

What position, if any, are you planning on hiring next? (CPA, bookkeeper, graphic designer, etc.) Why?

FB ads manager. Because we need to pump up our traffic, and organic traffic is like a wild unicorn – elusive at best.

WHY PEOPLE INVEST IN YOU

Who do you think your program “Be Booked Out” is a good investment for? Why?

Coaches, virtual assistants, project managers, and designers who got sold making 6 figures in their first year but now after three years are barely making 50k.

They want a method that allows them to control their business, income, and client work, which is all marketing.

How do you use what you teach in your own business / life?

All the time. I used to be booked out for years and the same method allows me to evolve my business every year and to double (sometimes triple) the business’ yearly revenue.

HOW YOU INVEST IN OTHERS

How do you give back to your in-person community?

By providing advice, donating one to one to service providers who need help to start up, and donating to local charities.

In what other ways would you like to give back?

Providing entrepreneurial advice to teenagers.

There’s A LOT of advice online on how to start and run a business. What advice do you have to help entrepreneurs sift through what’s real and what’s fake?

Always qualify the advice people give you and make sure they have gotten other people results (not just themselves).

It’s easy to say you have a million dollar business but to do that for others? Much tougher.

BE VIRTUAL FRIENDS WITH HALLEY

Halley hangs out on her website, hosting her show Braless on Couch, and on the social channels below. If you join her email list, she’ll give you a freebie with the first 6 steps to being booked out. Go say hi to her!


 

 

 

 

 

 

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How She Invests: An Interview with Adrienne Dorison

| Finances, Interviews, Small Business

How She Invests: An Interview with Adrienne Dorison

With all of the options online these days for training programs and tools, it can be difficult to discern which is best for your business. That’s why I created the How She Invests in Her Business series. My hope is that the insights you read from these smart & savvy women help you decide how to make smarter financial decisions so you can stay in business for a looooong time.

Today’s Interview: Adrienne Dorison

This interview is with Adrienne Dorisona business consultant and change agent who has worked with small and large companies worldwide to help them sharpen and improve their business performance.  When I first learned about Adrienne, it was from hearing about her Good Businesses Do Good™ movement where she encourages and equips entrepreneurs to earn more, so that they can then give more back to the world.

As you’ll see in the photos and read in her answers, she’s a passionate dog-mom, student-loan debt eradicator and financial freedom advocate who also enjoys CrossFit, rolling around on her yoga mat with her Bernese Mountain Dog, and cookies.

HOW YOU INVEST

What investment has made the most impact on your business? What was the impact it made?

Investments in myself. I don’t believe I would be where I am today without investing in my own growth and development through mentors that believed in me and supported me along the way. The best investments I’ve made were:

1. A mastermind led by a mentor to have the guidance and support from someone who was more advanced in a specific area of business than me and the group of entrepreneurs who not only ‘got it’ but created a healthy competitive spirit for me to believe in myself and what was possible.

2. Live events, because there is nothing more powerful than connecting with people, live and in-person. This will fast track relationships with people that you may not have the opportunity to deeply connect with online. All of my best mentors, friends, and clients have come from live and in-person events. 

What’s one investment you’re thinking of making right now?

We’ve just made an investment with a lawyer because we’re working on some licensing of IP that needs expert eyes!

Before you decide to invest in something for your business, what do you do?

Know our goals, our gaps and work the numbers. We, as a team, get really clear on what our goals are for the next 3-12 months, identify any gaps that we have in getting there, and run the numbers to see if making this investment is necessary and will be ROI generating. 

What has been your experience with hiring your first team member / contractor?

Hiring my first team member {who is still with me over 2 years later} was critical for me to take some of the things off my plate that was keeping my growth stagnant. I was spending too much time trying to do everything in the business, which wasn’t allowing me to do the work that brought the money in.

What position, if any, are you planning on hiring next? (CPA, bookkeeper, graphic designer, etc.) Why?

We have no plans to hire anyone in the near future! We’re making sure we’re maximizing everyone’s roles with who we’ve got. We filled some gaps last year on the team and don’t have any big ones right now. 

WHY PEOPLE INVEST IN YOU

Who do you think your mastermind program “Connected” is a good investment for? Why?

Connected Mastermind is for entrepreneurs who want to better utilize relationships to grow their business — that also includes the relationship with ourselves {the most important one as we grow} to make sure our strategies are aligned with our desires.

I believe we’re all 1 degree of separation from the person we need to know…whether that’s a potential new client, a media connection, a book editor, a collaborative partner, etc. and Connected Mastermind is about bridging those connections intentionally throughout our year together. We also bring everyone together 2X a year live and in-person because relationships move at the speed of light when we’re truly together. It’s for anyone who wants to create massive growth, with huge support. Building a business can be a lonely place, but it doesn’t have to be. 

How do you use what you teach in your own business / life?

Connection has been the lifeblood of my own business and fast growth, and I’ve been really intentional with relationship building since day one. I think that’s why I’ve grown really quickly, and relatively easily. I want to really KNOW people, and serve them, not just treat clients, colleagues, and opportunities as transactional. I’ve invested a lot of time, money, and energy into people and that’s what I believe has created both deep internal and external business success for me. 

HOW YOU INVEST IN OTHERS

How do you give back to your in-person community?

A business that is intentionally serving other meaningful causes with their time, money, or expertise. 

In what other ways would you like to give back?

At first, I was allowing my clients to choose where they each wanted their 10% to go {10% of their investment in me went to a charitable cause of their choice}. But, once I saw that many of my clients didn’t really know how to decipher between a well-intentioned organization and an organization that was making a REAL impact on the world, I felt it was important for me to research, connect with non-profit founders, and support only those that were doing work in the world that was not just great on the front-end, but also made long-term, measurable impact on the intended causes.

I have chosen causes that I feel personally aligned with {entrepreneurship, animals — I have a wildlife conservation background 😉 and domestic abuse} and organizations that I’ve vetted to make sure we’re creating real change together. 

BE VIRTUAL FRIENDS WITH ADRIENNE

Adrienne hangs out on her website, her podcast The School of Self-Mastery, and on the social channels below. If you join her email list, she’ll give you the 9 sales emails she’s used to generate $773,555 in 2 years. Go say hi to her!


 

 

 

 

 

 

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How She Invests: An Interview with Lisa Savage

| Business Basics, Interviews, Small Business

With all of the options online these days for training programs and tools, it can be difficult to discern which is best for your business. That’s why I created the How She Invests in Her Business series. My hope is that the insights you read from these smart & savvy women help you decide how to make smarter financial decisions so you can stay in business for a looooong time. To kick it off, I thought it would be fun to start with myself. In the following interviews, you’ll hear opinions from other entrepreneurs like Becca Tracey, Halley Gray, and Adrienne Dorison. Happy reading!

HOW YOU INVEST

What investment has made the most impact on your business? What was the impact it made?

I took a bookkeeping business course because I knew the skill of bookkeeping really well but didn’t know how to run a bookkeeping business. The course helped me create and place healthy boundaries between me and my clients. It also helped me become organized with scheduling client work.

What’s one investment you’re thinking of making right now?

I want to take a course in payroll because it’s the last course to receive a designation from the Knowledge Bureau in Alberta. This is the place where bookkeepers can go and learn new skills.  

Before you decide to invest in something for your business, what do you do?

With the example above, I’ve been waiting a long time. But typically, I consider three things: my cash flow, my expenses, and future income. I’m a saver. I save my money, and now that I think about it, I’ve saved enough to go take that course.

What has been your experience with hiring your first team member / contractor?

When I hired my first contractor, I knew there were other people who could do my marketing better than I could. However, to be honest, I didn’t do what I tell other entrepreneurs to do. I went over my budget because I really wanted to have someone who knew what they were doing.

Actually, I ended up working harder to cover that extra expense, but it ended up working out in the end.

What position, if any, are you planning on hiring next? (CPA, bookkeeper, graphic designer, etc.) Why?

If I were to hire someone next, it would be a “partner relationship,” like another bookkeeper or an accountant. That way, I could handle more clients and offer a more streamlined service.

WHY PEOPLE INVEST IN YOU

Who do you think your monthly bookkeeping service is a good investment for? Why?

It’s good for the entrepreneur who doesn’t want to manage their books but wants to know the important details of what’s happening financially in their business. Typically, they’re within their first year and have just passed the 30k minimum. That’s where I come in. I help them get organized and take tasks like entering data off of their plates. The only thing I want them to be concerned about is how much money they’re making.

How do you use what you teach in your own business / life?

When I first started my bookkeeping business, I learned a lot. I went through a lot of experiences where I had to invest in myself because I made mistakes with clients or hiring.

That’s why I want to help other entrepreneurs be smarter with their money and spend wisely.  

I teach my clients how to be organized with their bookkeeping, and that comes from being really organized myself. Finally, I teach my kids to save their money first, and they’ve learned to pay for things they really want on their own.

HOW YOU INVEST IN OTHERS

How do you give back to your in-person community?

I volunteer at my children’s school for events. And I play the flute at school with the kids, too.

Now that school has ended, I volunteered to join an adult band of amateur musicians that plays at various community events.

In what other ways would you like to give back?

There was a time where I was a volunteer tax preparer for the Centre de Benevoles of Cowansville. That’s one activity I would want to do again. However, I’m a part of the knitting group there, and I’m making shawls for one of the retirement homes in town.  

BE VIRTUAL FRIENDS WITH ME

I hang out on the social channels below. If you join my email list, you’ll get access to my free library of bookkeeping resources for the small business owner. Come say hi 🙂 

 

 

 

 

 

 

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Creative Money: An Interview with Stacy Abke, Mindset Coach

| Interviews

Creative Money: An Interview with Stacy Abke, Mindset Coach

The Creative Money Interview series exists to remind the passionate, DIY entrepreneur that she can navigate the confusing, messy world of business numbers with grace, ease, and humor.

Today, I’m speaking with Stacy Abke, a mindset and clarity coach for women entrepreneurs who want to make an impact in the world without compromising who they truly are. After working with her and seeing the results that are possible from shifting your mindset, I wanted to share her story with all of you. Thanks for being here, Stacy!

Interview Highlights

  • What super common mistake she first made with her business finances
  • How she decided what to price her signature coaching package
  • What she would do if she weren’t an entrepreneur

LET’S TALK ABOUT MONEY

What about money most confused you when you started your business?

The most confusing thing about money when I first got started was learning to separate business and personal finances. When I was first starting out, my business was “me,” so I was just using personal everything – my personal credit cards for business expenses and any income was going straight to my personal bank account.

I hardly even had a business budget. I was just winging things. It definitely was confusing to learn the importance of separating the two, especially how to do it with ease while still paying myself.

How did you solve that problem?

I first learned about WHY I needed to separate the two (it’s crazy important) and then decided to go for it. Then I had to set up my business the “right” way and get everything taken care of legally. That was probably the hardest part.

After that, I knew I needed to create a budget to make sure my business was profitable and that I was still able to pay myself. Figuring all of that out took a bit of trial and error, especially with knowing how much to re-invest, what to pay myself, and messing around with my overhead.

What challenges are you currently having with managing money in your business?

I would say keeping on top of bookkeeping. Keeping track of everything would be so much easier if I did it more regularly instead of hustled to get it all together each quarter. Trying to backtrack and remember all of the income and expenses is a lot more challenging when you do it less often!

I hardly even had a business budget. I was just winging things.

How did you decide what to price your services?

For me, it was a combination of industry standards, what felt good to me, and what I felt my ideal clients were able to afford. My prices aren’t so low that they don’t allow my clients to stretch with the investment but not so high that they literally can’t afford it or have a hard time afterward. I took a look at what other people in my industry were charging, felt into it, and came up with a number that made me feel confident.

When is the last time you raised your prices / rates? What made you decide to do that?

I raised them slightly about a year ago when I re-did the package itself.

I knew that it was worth more than I had been selling it at, and I no longer wanted to give my time and energy away for the original price.

LET’S TALK ABOUT BUSINESS

What’s your current business model? In other words, how do you make money?

Right now, I do 1:1 business and mindset coaching for entrepreneurs in online industries. I also have a mastermind that I run – we have weekly calls and a group for extra support.

Why do you love what you do? 

I love what I do because my business gives me the freedom to express myself, create my own schedule, and create what I want while empowering others to follow their dreams and turn their passions into successful businesses.

It’s my goal to help my clients break free from the mold they think they’re supposed to stay in.

I don’t really think that the way society works right now is sustainable – working 9-5 – until you can’t stand yourself anymore then retiring on barely enough to live off of… there’s no passion there. I’m not dissing the standard 9-5 job. If that’s what lights you up, then go for it… but it’s not for most people. It’s my goal to help my clients break free from the mold they think they’re supposed to stay in and finally follow their purpose.

What’s one mindset shift you had to make to get to the next level of your business?

I had to switch my mindset from “hobbyist” to “entrepreneur…” meaning I had to start treating my business like a business. This meant treating my business investments as necessary ones instead of scary personal decisions.

I now ask myself the question: “If I were working for someone else, would I still be making this decision?”

It also meant standing my ground on the time and energy I needed to create a successful business. I now ask myself the question: “If I were working for someone else, would I still be making this decision?” Meaning… would I still be calling my babysitter and telling her I don’t really need her today? Would I be saying “Oh, I can do this later” to go hang out with friends for the third time this week?

Setting these boundaries was the first step for me in having that business owner mindset instead of just someone who has a hobby.

AND LET’S HAVE SOME FUN

OH NO! Your creative juices are running low. What’s one thing you do to get them flowing again?

I love being in nature, and I’m blessed with a beautiful, big backyard. I go out into the woods and just walk around until ideas come back to me.

Usually, I need to ground myself and get back into my body (my mind tends to wander) so going outside and being with nature really brings me back to the present and into my body… which is when the creativity can really happen!

If you weren’t running this business and you could do anything — no limits — what would you do for work?

I would want to write novels! I’ve always loved to write, and have about 15 novels started (now I just have to finish one! ;))

When we worked together, you helped me with my mindset by encouraging me to use this mantra: “Until now I’ve been unsuccessful, and now I am confident…” I found it very helpful. Can you explain a little about why mindset work is incredibly important?

Mindset work is the backbone of what I teach, plus it’s been a huge tool I’ve used in improving my own life.

We ARE what we think we are, so if someone is confident – they believe they can do things and are worthy of what they get out of their work – they’re going to be successful so much easier.

There are times in working towards any goal (but especially entrepreneurship) where things get really hard, and it’s during those times that the only thing keeping you going is going to be what you believe.

If you believe in yourself, your purpose, and your mission… you’re going to be able to stick with things and make it through.

If you don’t believe in yourself, you’re going to give up or never make it out of that “stuck” feeling.

Be Virtual Friends with Stacy

Stacy hangs out on her website, in her Facebook group, and on the social channels below. If you join her email list, she’ll give you a free course on how to move forward with clarity, confidence & focus. Say hi to her! 

 

 

 

 

 

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Creative Money: An Interview with Sage Grayson, Life Editor

| Interviews

Creative Money: An Interview with Sage Grayson, Life Editor

The Creative Money Interview series exists to remind the passionate, DIY entrepreneur that she can navigate the confusing, messy world of business numbers with grace, ease, and humor.

Today, I’m speaking with Sage Grayson, a professional Life Editor who helps ambitious career women edit their habits, routines, and mindsets to balance their happiness at work and home. I love being in her Internet community because she’s always offering loving and insightful advice about how to get real with myself and my business as well as how to make the most of my limited time. Plus, she always gives great book recommendations. Thanks for sharing your story, Sage!

Interview Highlights

  • Which system Sage uses to decide when to raise her rates
  • How she earned 50k from ONE email
  • How she’s crafted her sales funnel to guide her clients along a journey
  • What she would do with an extra $10,000

LET’S TALK ABOUT MONEY

What about money most confused you when you started your business?

At my old job as a book editor, I got used to taxes being taken out of my paycheck automatically. When I quit my corporate job and created my life coaching business, I failed to research how taxes work for businesses. I didn’t understand how to pay taxes for my business throughout the year, and that led to a hefty tax bill the next year. Whoops!

How did you solve that problem?

I hired a CPA who helped me get organized, track my income and expenses, and (most importantly!) pay my taxes quarterly. No more unpleasant surprises. 🙂

What challenges are you currently having with managing money in your business?

I’m in a major growth phase for my business, and it can be complicated tracking my expenses for multiple live events, vendors, and freelancers. I’m juggling a lot of different priorities.

You don’t want to resent your clients — you want to love them!

How did you decide what to price your services?

I once had a coach who suggested that I choose the highest prices I could say without stuttering. What she meant was I had to feel ultra confident when I say my prices because if I don’t believe them, then my potential clients won’t believe them either.

I choose prices that are one step outside my comfort zone. It’s not so far that I feel scared about asking for that amount, but I’m still owning my worth through an even exchange of energy.

When I first started coaching, my prices were dirt cheap. But those were the prices I believed in (i.e., could say without stuttering)! I ignored everyone else’s advice about pricing and still don’t look at what other coaches are charging. I’m not competing against them, and there are more than enough clients to go around.

When is the last time you raised your prices / rates? What made you decide to do that?

Every 3 months, I review my prices for my products and services. If they still feel congruent, then I leave them alone. I know it’s time for me to raise my prices whenever I start to resent my clients. “Oh man, I’m doing so much work for her and she’s only paying that little bit???”

You don’t want to resent your clients–you want to love them! Inch your prices up until it feels like the energy between you and your client is balanced.

LET’S TALK ABOUT BUSINESS

What’s your current business model? In other words, how do you make money?

I make money through my well-defined sales funnel. It’s the logical path I want my potential clients to take as they move through my products and services. Whenever they reach the end of something (a blog post, a worksheet, a planner, a class, a group program, etc.), I always tell them the next step on their life editing journey. Never leave ‘em hanging!

My followers start by signing up for my free Editor’s Toolkit that has dozens of free worksheets, guidebooks, video trainings, and resources. Then they purchase one of my Editor Year Planners. Then they join my paid Life Editor Clubhouse membership site. Then they join my paid group programs such as Life Editing for Beginners or Startup In 60. Then they pay me for private coaching. Then they pay for a ticket to my live event Life Editor Weekend here in Orlando. Then they join my paid Life Editor Academy mastermind group.

These tiny baby steps through my sales funnel help build trust between me and my potential clients.

Why do you love what you do? 

I love life coaching, and it’s my “zone of genius” for those of you have read the excellent book The Big Leap by Gay Hendricks. I was a great book editor, but I’m a much better coach. This is where I truly shine.

Ding! The lightbulb turned on over my head. I quit my book editing job and devoted myself full-time to coaching.

I was a medical textbook editor for 10 years before I burned out from reading about death and disease all day long. At the time in 2012, I had a mildly successful advice blog, and I loved reading other blogs from life coaches and productivity experts. I soon realized that they were getting paid for the same advice I was giving away for free.

Ding! The lightbulb turned on over my head. I quit my book editing job and devoted myself full-time to coaching. By 2015, I was earning more than $100,000 per year from my business.

What’s one mindset shift you had to make to get to the next level of your business?

To break the 6-figure mark, I had to think BIG! Giving away free worksheets was fun, but I had a feeling that my followers were just waiting for me to offer them something ginormous that would blow their minds. They didn’t want another printable…they wanted ME!

As an extrovert, I thrive on human interaction. Watching my clients on Skype through my laptop screen wasn’t enough anymore. I wanted to give them hugs in person and hang out in our pajamas eating pizza.

By the end of the day, I had earned $50,000 from that one email.

In the summer of 2015, I created my Life Editor Academy mastermind group for 10 ambitious ladies to spend an entire year editing their lives with me. There were one-on-one coaching calls, group calls, a book club, care packages, and 4 live retreats in Orlando, Florida.

I was sweating bullets when I sent the email to my list announcing the Academy. I was so nervous! But I trusted that my Life Editors were ready to play big just like I was. By the end of the day, I had earned $50,000 from that one email.

If you want to reach the next level of your business, you have to stop doing the comfortable things at the current level and shift your focus to the things that make your heart feel like it’s going to burst out of your chest. What do you really, really, REALLY want? Trust yourself and take that leap!

AND LET’S HAVE SOME FUN

OH NO! Your creative juices are running low. What’s one thing you do to get them flowing again?

When my brain is mush and nothing’s getting done, I take my dog Skyla for a long walk around the neighborhood. The fresh air and sunshine always make me feel more hopeful and optimistic. Some people get inspired in the shower, but I’m inspired when I watch Skyla chase squirrels up trees.

If you weren’t running this business and you could do anything — no limits — what would you do for work?

In my wildest dreams, I would be one of the characters at Walt Disney World posing for pictures and handing out balloons. I’m only 5 feet tall so I’m too short to be a princess, but I would have a blast being Daisy Duck!

You have 30 seconds to choose the one meal to eat every day for a full month. What do you choose?

If calories don’t count in this magical scenario, then I’d have to go with a never-ending bowl of pasta primavera with extra veggies. Nothing’s more comforting than carbs. 🙂

WHOA, someone has just given you $10,000. You have to save 20% of it, but you can do whatever you want with the rest. What do you do?

I’d hire my Happiness Guru (AKA my executive assistant). I’m currently a team of one, and it gets super lonely sometimes. I’d love to have an assistant to delegate stuff to and keep things happy around the office.

What’s one of your favorite quotes to remember when things in business get tough?

I’m a Buddhist, and I meditate and chant every morning. One of my favorite mantras is “Everything goes right for me.” I say it dozens of times to calm down and let the universe take over. Funnily enough, since I’ve started saying this affirmation, everything does go right for me. 🙂

Anything else you want to tell us about / invite us to?

Life Editor Weekend tickets are now on sale! Give me 4 days, and I’ll take you from overwhelmed to overjoyed! Spend a weekend here in sunny Orlando, Florida, with dozens of your fellow Life Editors and learn how to stop drifting through your life and start editing it. There are practical life editing sessions, goal planning, Q&A with me, roundtable discussions, tons of yummy food, relaxing by the lake, dancing like a maniac…and a pajama party! Grab your ticket before they sell out.

Be Virtual Friends with Sage

Sage hangs out on her website, makes videos on her YouTube channel, and on the social channels below. If you join her email list, she’ll give you her Editor’s Toolkit that includes resources like the Face Your Fear Digital Guidebook and From Lazy to Amazing. Say hi to her! 

 

 

 

 

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Creative Money: An Interview with Lacey Craig, A Lit Up Life

| Interviews

The Creative Money Interview series exists to remind the passionate, DIY entrepreneur that she can navigate the confusing, messy world of business numbers with grace, ease, and humor. Today, I’m speaking with Lacey Craig, business mentor, success coach, and founder of the website A Lit Up Life. I love reading her blog as it always reminds me how much is possible as a business owner and sparks ideas about how to create new connections, build relationships, and be seen. Thanks for sharing your story, Lacey!

Interview Highlights

  • What makes Lacey feel empowered when it comes to managing her money
  • How she prices her services
  • What made her decide to raise her rates
  • Which mindset shift she had to make to get more results in her business
  • What career she would choose if she couldn’t be a business mentor
  • Which two businesspeople have impacted her the most

LET’S TALK ABOUT MONEY

What about money most confused you when you started your business?

I was most confused about everything tax-related when I started my business. I didn’t know what I should be tracking, what counted as a write-off, how often to be filing taxes, etc. I have my MBA so I had a clear view of how important this was in business, but I didn’t know what applied to ME specifically. I really wanted to do it right from the beginning.

How did you solve that problem?

I invested in accounting support IMMEDIATELY in my business. I made sure I knew what I needed to know, felt equipped to track and document what I needed to, and felt supported in having a tax professional on my side.

What challenges are you currently having with managing money in your business?

Right now, I feel really empowered around my business finances. I take “CEO time” each week to look at my books, the income coming in, the money being spent, and what I want to invest in. My biggest challenge as I grow is continuing to make this a TOP weekly priority in my business and not giving into the temptation to put it to the side in favor of doing something more immediately pressing. I KNOW how important this is overall.

I take “CEO time” each week to look at my books, the income coming in, the money being spent, and what I want to invest in.

How did you decide what to price your services?

I love to use a combination of market research and intuition. It’s important to me that my price feels good to me… to say, to sell, to receive. However, it’s also important to me that it makes sense within the market.

I want my clients to feel like they received AT LEAST 5 times the value, and I know most of my clients say they received ten times the value, which feels amazing to me and tells me I’m priced right but still have room to grow.

When is the last time you raised your prices / rates? What made you decide to do that?

About four months ago. I had been full in my practice and on a waiting list for quite some time. I also saw my clients getting results that far exceeded my prices, and I knew it was time to make a shift because it felt good to me, it made sense in the market, and it felt good to my clients.

LET’S TALK ABOUT BUSINESS

What’s your current business model? In other words, how do you make money?

I have a long-term coaching program, personalized intensives (both Skype and weekend), a group program, a mastermind, two retreats, and passive income products.

Why do you love what you do? 

I love this work because I know it’s the place where ALL of the things I love and care about meet. I’m obsessed with business, leadership, and strategy (and have started another business as well since I have my MBA with a concentration in ethical leadership). I’m also obsessed with psychology, mindset, and confidence (and have my M.S. in mental health counseling).

I’m obsessed with business, leadership, and strategy.

Business coaching is the place where I’m able to bring those two driving interests and passions together, integrate them, and use them to help my clients create A Lit Up Life AND business!

I started this business because after leaving what was supposed to be my “dream job” (and was actually making me terribly unhappy) I found MY OWN lit up life in entrepreneurship and I knew I could use my skills, education, and experience to help other women do the same, which ultimately creates big impact and ripple effects in this world.

What’s one mindset shift you had to make to get to the next level of your business?

Detachment has been a HUGE mindset lesson for me.

I find the more detached I am to a SPECIFIC result, the more I tend to create results. I get attached to feelings, impact, process goals, etc. and I work very hard to remain excited BUT detached about specific results in my business.

It keeps me open to all of the fun, excitement, and possibility that’s present, rather than chasing one specific goal that “has to look a certain way”.

The more I grow and the more moving parts and opportunities present themselves, the more I find detachment infinitely valuable. It’s not because I don’t care what happens in my business. It’s because it keeps me open to all of the fun, excitement, and possibility that’s present, rather than chasing one specific goal that “has to look a certain way”.

AND LET’S HAVE SOME FUN

OH NO! Your creative juices are running low. What’s one thing you do to get them flowing again?

I get my booty outside. Whether it’s for a run, walk, time with my dogs, or just laying in the grass– time outdoors always moves me into a creative space!

If you weren’t running this business and you could do anything — no limits — what would you do for work?

I’d run an animal rescue sanctuary focused on utilizing pets to help people heal from anxiety and depression.

You have 30 seconds to choose the one meal to eat every day for a full month. What do you choose?

Haha! What I had for breakfast popped into my mind! Gluten free waffles with peanut butter, fruit, and a hard boiled egg.

WHOA, someone has just given you $10,000. You have to save 20% of it, but you can do whatever you want with the rest. What do you do?

I’d donate 40% and invest the other 40% in myself and my business because, to me, that is ALWAYS the best investment.  

If you could say THANK YOU to two business mentors that you’ve never met, who would they be and why?

Yvon Chouinard: He is the founder and owner of the outdoor company, Patagonia. I am SO inspired by the leader he is, the integrity with which he runs his company, how EXPLICIT he is about his values, and how unrelenting he is about making sure his company and his actions express those. His book “Let My People Go Surfing” was really impactful to me, as is watching how he’s run and built his company.

Elon Musk: The risks he’s taken as an entrepreneur and his commitment to only being part of world-changing endeavors in the most massively innovative ways just endlessly inspires me. I’m impressed with how engaged he is in his organizations, how responsive he is to making changes, and how strong he appears as a leader.

Be Virtual Friends with Lacey

Lacey hangs out on her website, in her Facebook group Lit Up & Loaded Entrepreneur, and on the social channels below. If you join her email list, she’ll give you useful resources like 7 steps to get booked solid or the Captivating Content Challenge. Say hi to her! 

 

 

 

 

 

 

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